planner. Monday , February 05th , 2018 - 03:02:51 AM
You might think that Drew is an extreme example. Not so. Here are more everyday examples: The two of us were invited to a dinner where some of the guests were vegetarians and the cook was not. The chef prepared baked red peppers, some of which he filled with beef and the others he stuffed with mixed vegetables. But somehow, raw ground beef just "happened" to be in the final vegetarian dinner. Upon looking at this "mistake" he realized that his disagreement with his guests' food preferences were unawaredly displayed in his finished product. A waitress once told us that she had a tendency to forget orders or make mistakes when she disagreed or didn't like the customer's food choice. She surprised herself by seeing that her agenda to be right about her taste in foods was more important than good service, customer satisfaction and the resulting large tips.
Take campaign timings. Depending on your messages and targets, working around popular holidays, quiet periods and political, economic or social events can make a big difference to the amount of time and attention people have for your comms.
Do not mistake spending a lifetime being busy with one thing or hobby as having a strong, healthy attention span or mental capacity, looking in one direction for a long time is not giving attention to something. Looking and seeing are two different things just as knowledge and wisdom are.
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